Promoting Your Product: How Much Is It Worth To You?

  • Do you own a business?
  • Do you sell a product you try really hard to promote?
  • Who do you contact when you want to advertise?

Promoting Your Product: How Much Is It Worth To You?

There are so many options available for promoting your product. Whether you turn to print ads, TV commercials, radio spots or the internet, price is probably a factor. Right? These days, nothing is free anymore.

What about potential customer reach? Are you willing to pay hundreds, thousands, or even millions of dollars so you can reach out to more? How does three million dollars for a 30-second commercial during the Super Bowl sound to you? Have you ever considered reaching out to a Review Blogger?

Being a work-at-home-mom, I wish I would have known the potential customer reach I could have had when I was in direct sales. Simply put: a Blogger will advertise your business for you on their site, for a fee of course, and it will be there forever. It's not temporary. In some cases, a Review Blogger will accept a full size product/item in lieu of charging a fee. In return, a company receives advertising, exposure, attention, and potential customer reach.

For those with the misconception that Review Bloggers are only in it for the "free stuff", it is exactly that: a misconception. The work they do to promote a company and their product is not "free" to them. At the very minimum, a Review Blogger pays for their domain name, hosting, maintenance, etc. There is also the time spent (away from their own family) sharing your information on their social networking sites such as Facebook, Twitter, StumbleUpon, etc. In some cases, Review Bloggers may even turn to their bloggy friends and ask them to help promote a company or product. There are so many facets involved with being a successful Review Blogger. Their time and effort are worth more than a "free product".

Finally, when considering to hire a Review Blogger to promote your product, keep in mind you are being invited and/or accepted into their "home" on the internet. A certain amount of courtesy and respect is expected if you would like to keep your spot on their site. If you are not willing to receive an honest review of your product, then opt out of having one done, request a feature spot instead, and pay the blogger a fee for their time, effort, and space.

Asking a Review Blogger to provide a positive review in exchange for a "free" product is illegal and against FTC regulations. Not only are huge fines assessed when this is violated, but the trust a Review Blogger has built with their readers and colleagues is ultimately destroyed. Are you willing to ruin your company's "reputation" over a lie about a product that was advertised as "great", when in reality it wasn't? My blog is my company and that is a risk I will never take.

Comments

  1. Excellent Post!

  2. I couldn’t agree more, Adelina. Thanks for posting this. I really don’t know how to deal with this situation because it’s such a dilemma — and trying to shake the misconception that bloggers are just out for “free” stuff? Please. I do a lot of work to provide my sponsors with a fair, accurate review and exposure. And I would never throw it in their face that they were getting “free advertising.” Mainly because a) they’re not (it involves an investment of product, time, and energy on their behalf and b) because it’s unprofessional, insulting, and inaccurate (as it would be if they used that approach with me).

    Again, thanks for eloquently pointing this out.

  3. Amen to this post!! I had no clue how much time, energy, and thought it would take for each individual review I would do!! It has taken over my life…and my house. At first it’s so exciting, but it quickly becomes a job. Anyone who thinks this is easy or FREE is out of their minds. Of course, if they’ve never done it, they really wouldn’t know or understand.

  4. Reviewing is a job and is meant to help others choose a decent product for them!! That’s what companies should understand.
    If they want us to promote their product, then they should buy ad space.
    Thanks for sharing with us!! Well done
    olfa@ourfamilyworld

  5. I am so here with you and argue this point even with my husband’s family whom recently helped themselves to over a thousand dollars worth of review items (completed of course) from our second home. They stated but these were free. GUESS WHAT – NO THEY ARE NOT! It takes hours and even days to work on a review. The blogger must use the product, some will photo and even video. We then write the post, edit it, publish it and then promote it. Even I went through a service once that valued my words per publication and each one was worth over 800. So with this in mind we are giving companies hundreds (even thousands) of dollars in advertising for a product that is typically under $100.

    I also agree that the blogging world is difficult and it is hard to sort through those that are honest and those that are afraid to say something bad and those that just will say anything for product. Here’s is what I have to say to that – look at how long they have been in business (yes, a blog is a business), look at their subscriber number (not gfc), take a look at recent comments on non-giveaway post (these are hard to get normally unless they have readers that feel connected and engaged). Finally a company should take a few minutes to read a few reviews. You can tell almost immediately what kind of a blogger they are if every other word is great, perfect, must have. Even I like to use these words but only if the product is deserving.

    • MatterofCents says:

      I think more bloggers need to stand up for themselves and their business (blog). Quite honestly, I am tired of being taken advantage of. This post comes from a recent experience that I hope no other blogger ever has to deal with again. My review (and giveaway) policies will be changing ASAP. Thanks for your feedback! 🙂

  6. AGREE! Great post– I think that all bloggers need to post a link to this post in their media kit!! 🙂

  7. Amazing post!!!! I am still “new” to reviewing products and blogging but even being new to it- I know it is a TON of work to do. Nothing is ever “free” haha.

  8. I could not agree more!! Here Here!!

  9. This is a fantastic post. I am on both ends here. I review products on my blog – not many, but a few a month AND I am a business owner who has sent out thousands of dollars worth of jewelry to blogs for review/giveaway over the last 3 years. I can say these and social media have greatly increased my business from all of these amazing mommy blogs. That is one of the reasons I started my blog. I love all of you guys!!!

    On a not so good note….I have an anklet I sent out last year to a very well known blogger, she never ever posted the review or replied to my ton of emails. I have another who is not responding to emails about a mother’s bracelet I mailed her last month. As a professional, I choose not to “rat them out”, but for now I am done sending out products to review. Those few bad apples……

    This is an incredible post and I am sharing it now….Blogging is very hard work and it does get maximum exposure for businesses!!!!!!! Great Job!

    • MatterofCents says:

      Thank you so much for your feedback, Sonya! How unfortunate those two bloggers did not follow through on their commitment to you. I own a craft business in addition to this blog and have submitted my products to other bloggers for review. I personally appreciate knowing when a business owner has had a bad experience so I can avoid them myself. KWIM?

  10. Amazing post!
    I sooo agree!
    I HATE when companies think Im just asking or wanting something for free

  11. perfectly stated!
    naturally it’s a perk being a review blogger, and no one I know would willingly review a product that they thought they wouldn’t like, but still, the company must be willing to have a honest review done…on all aspects-customer service included…
    Good post!

  12. I have not begun to review yet, but it is a no-brainer to me that being a reviewer must be very time consuming and your word is only as good as the product. I, for one, do not want to read nothing but positive reviews just b/c the reviewer doesn’t want to offend the product. If the product or the customer service is poor, it’s your responsibility to let others know. All avenues of “making it right” should be taken before the review, but if the company does not cooperate, then a bad review they will get. The reviewer is a customer just like any other, and they must be satisfied.

  13. Another amen from me!

    While I have not personally had someone act as if I’m only seeking a free item, I’ve had other friends who blog experience it. Way more time goes into just crafting a well written post than some people realize.

  14. Well said. No one should work for free or feel that compensation requries lying about a product.
    Thanks for sticking to your principles.

  15. VERY well said! There are so many generous companies out there that treat us bloggers with respect, but then you have the flip side that act like they are doing you a major favor. I am just now learning to stand up for myself and my blog. My time is worth something darnit! 😉

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